SPRING SUMMER 2016 COLLECTION
CONCEPT AND Creative direction FOR
SPRING SUMMER COLLECTION from B&O PLAY.
In order to establish B&O PLAY as a lifestyle brand, the previously scattered product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion industry.
The collections is synchronised with the two major trade events of the electronic business: CES in Las Vegas and IFA in Berlin.
The Spring Summer 16 collection concepts was based on the idea to extrapolate the colors, materials and finishes that are found in the collection and display this in a lookbook like fashion.
The set-design featured huge metal plates with the recognisable A2 product hole pattern and the models were styled to complement the monochromatic nature of the seasonal palette.
Photographer, Product: Jeppe Sørensen
Photographer, Models: Rasmus Weng
Campaign Manager: Astrid Tronhjem
Concept Manager: Jakob Kristofferse
Creative Execution: B&O PLAY inhouse
· Creative Direction (CMF) – Product
· Concept / Creative Direction – Campaign