SPRING SUMMER 2016 COLLECTION

CONCEPT AND Creative direction FOR
SPRING SUMMER COLLECTION from B&O PLAY.


STRATEGY

In order to establish B&O PLAY as a lifestyle brand, the previously scattered product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion industry. 

The collections is synchronised with the two major trade events of the electronic business: CES in Las Vegas and IFA in Berlin. 

CONCEPT

The Spring Summer 16 collection concepts was based on the idea to extrapolate the colors, materials and finishes that are found in the collection and display this in a lookbook like fashion.

The set-design featured huge metal plates with the recognisable A2 product hole pattern and the models were styled to complement the monochromatic nature of the seasonal palette. 

CREDITS

Photographer, Product: Jeppe Sørensen
Photographer, Models: Rasmus Weng

Campaign Manager: Astrid Tronhjem
Concept Manager: Jakob Kristofferse
Creative Execution: B&O PLAY inhouse

MY ROLES

· Strategy
· Creative Direction (CMF) – Product
· Concept / Creative Direction – Campaign





The Spring Summer 16 collection concepts was based on the idea to
extrapolate the colors, materials and finishes that are found in the collection
and display this in a lookbook like fashion.