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THE JOURNAL

as a part of the brand strategy for the lifestyle electronics brand B&O PLAY,
the content hub "the journal" playS an important part. 


the concept

To let some of the worlds most interesting fashion designers and Creative Directors pick out outfits that ooze music and is complementing our products.

The outfit

Long sleeve green fringed mini dress from the Balmain Pre-Fall 2015 collection.

THE PRODUCTS

· B&O PLAY A2 Black / Cobber
· B&O PLAY H6 Black

MY ROLE

· Strategy
· Concept
· Creative Direction